Released on = June 19, 2007, 3:59 pm

Press Release Author = Annie Le/10TH Degree

Industry = Advertising

Press Release Summary = 10TH DEGREE launches new site for Advantage Rent A Car in a
new re-branding effort. The new Advantage website features the enterprise marketing
platform provided by JAZEL, LLC. The new platform and look of the site will bring a
user-friendly and visually stimulating experience for Advantage Rent A Car
customers.

Press Release Body = LAKE FOREST, CA - June 19, 2007 - At the forefront of Advantage
Rent A Car\'s aggressive re-branding campaign is 10TH DEGREE, an interactive
advertising agency based in Lake Forest, CA. 10TH DEGREE in partnership with JAZEL
LLC\'s, Enterprise Marketing Platform, launched advantage.com on April 1, 2007
delivering a visually enhanced user-friendly site to Advantage Rent A Car audiences.


\"Our website is a key component to our reservation and information infrastructure,\"
said Robert Dimmick, Executive Vice President Marketing Advantage Rent A Car.
\"After 15 years of web presence that served our company well, this redesign offers
enhanced features for the user and optimizes technology to showcase the future
direction of Advantage."

Advantage Rent A Car is poised to reinvent its image through the development of a
strong interactive presence created and managed by 10TH DEGREE. So far, the site
has been well received by returning and new users across US and International
audiences. Increased consumer usability through intuitive navigation and overall
comprehensive design have and will continue to increase consumer traffic and company
revenue.

"This website is only the beginning for Advantage Rent A Car" said Jay Rhodus,
Partner
10TH DEGREE. "Our team is vigorously concepting and implementing a comprehensive
branding campaign utilizing all facilities of the interactive space. 10TH DEGREE is
excited about our relationship with Advantage Rent A Car; the possibilities are
endless."

10TH DEGREE and Advantage Rent A Car\'s partnership is based on a mutual
understanding of the Internet\'s growing importance to the general consumer with
emphasis on the travel industry. With its first major re-branding success,
Advantage Rent A Car plans to roll out a comprehensive interactive advertising and
marketing campaign, with 10TH DEGREE leading the way, in an effort to propel
Advantage Rent A Car\'s consumer traffic and brand image.

About 10TH DEGREE
Established in 2001, 10TH DEGREE is a direct and interactive marketing agency based
in Lake Forest, CA. Our mission is to utilize creativity and technology to
cultivate a more compelling, intimate and rewarding user experience - enhancing the
relationship between consumers with our clients. 10TH DEGREE provides advertising,
direct and promotional marketing, strategic online media planning and buying with
robust search engine marketing solutions and organic search engine optimization.
10TH DEGREE\'s growing client list includes some of the world\'s best known brands
from the automotive, financial services, consumer electronics, retail,
telecommunications, and Internet software & services industries.

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Web Site = http://www.10thdegree.com

Contact Details = Annie Le
One Spectrum Pointe Suite 330
Lake Forest, CA 92630
tel. 949-224-5620
fax. 949-224-5601
ale@10thdegree.com